Since 1993 by Jeremy Klein. Manga style graphics with sexy girls in them. A style for a juvenile mindset. I wouldn't say this is a good portrayal of women. I never see a serious skater riding or wearing these graphics.
I like Jeremy Klein's humor and skating. Who knows who runs the brand now. I am not a huge fan of the style that Hookups sells to kids. Whether you like it or not this brand has endured.