Top level skateboarding with a kitch ironic sensibility. Since 93, 20 years before hipster was cool. Girls skateboard had that feel. The feel and humor of the brand was that.
The team remained consistent for 25 years+. In the last few years it changed a bit. The brand started and is closely related to Chocolate.
The videos put out by Girl were land marks in the progression of skateboarding. Goldfish, Mouse, Yeah Right , and Pretty Sweet.